The Best 10 SERP APIs of 2024

In this guide, you will find out:

• The definition of a SERP web scraping tool
• Key factors to consider when comparing SERP API scraping services
• The best SERP API available

Let’s dive in!

What Is a SERP API?

A SERP API is a tool that enables developers to programmatically retrieve data from search engine results pages. It exposes endpoints that connect to specific search engines and extract relevant data from them.

To be effective, a SERP scraping service must handle complex tasks such as bypassing anti-scraping measures, managing proxies, and implementing geo-targeting. The extracted results are then automatically parsed into human-readable formats like JSON and returned to the user.

For more details, follow our tutorial on how to build a SERP scraper in Python.

Aspects to Consider When Evaluating SERP APIs

Here are the key considerations to keep in mind when selecting the best SERP web scraping services:

• Features: Functionalities and capabilities the service offers.
• Supported search engine APIs: The list of search engine APIs available.
• Available data: Types of information accessible through the SERP endpoints.
• Data formats: Supported output formats, such as JSON, XML, HTML, etc.
• Free option: Availability of a free plan or trial period to test the service before committing to a paid plan.
• Pricing: The pricing structure to ensure it aligns with your budget.
• Review score: The rating from user reviews on platforms like Trustpilot.

Best SERP API Services on the Market

Discover the list of top 10 SERP API services, selected and ranked based on the criteria presented earlier.

1. Bright Data

\Bright Data is widely recognized as a top proxy provider, but it also features powerful scraping solutions. When it comes to retrieving data from search engines, the product you should focus on is SERP API.

That solution enables efficient, scalable SERP scraping with real-time results from major search engines:

• Google Search API
• Bing Search API
• Yahoo Search API
• DuckDuckGo Search API
• Yandex Search API
• Naver Search API
• Baidu Search API

The above API deliver structured data in JSON or HTML format. That data is suitable for various search types, such as Shopping, Maps, Jobs, News, and more. SERP scraping endpoints support precise geo-targeting and are optimized for high-volume traffic, with fast response times of under 5 seconds.

Thanks to a pay-per-success model, you only pay for successful requests. Pricing starts from $2.10 per 1K results, with flexible pay-as-you-go options that do not require long-term commitments. Bright Data’s SERP API offerings cater to both individual developers and businesses of all sizes.

All users are guaranteed exceptional support, customization, and scalability. Other key features are high data quality, global coverage, and enterprise-grade performance.

In short, this is the best SERP API tool of the year.

⚙️ Features:

• Pay only on successful requests
• Live demo on the official site
• Location accuracy with city-level targeting
• Real-time results
• 24/7 global support
• Integrated proxy management with 72+ million IPs
• Automatic browser fingerprinting
• Integrated CAPTCHA-solving capabilities
• Automated retries
• Response time in under 5 seconds
• Dedicated account manager and premium SLA for enterprises

🔍 Supported search engine APIs: Google Search API, Bing Search API, DuckDuckGo Search API, Yandex Search API, Baidu Search API, Yahoo Search API, Naver Search API, and more

📊 Available data: Searches, shopping, maps, images, hotels, videos, trends, reviews, news, jobs, and more

🗃️ Data formats: JSON, HTML

🆓 Free option: Yes, via a free trial

💰 Pricing:

• Pay as you go: $3/1k results
• Growth: $499/mo ($2.55/1k results)
• Business: $999/mo ($2.25/1k results)
• Premium: $1999/mo ($2.1/1k results)

⭐ Review score: 4.6/5 (767 reviews)

2. SerpApi

SerpApi provides real-time, structured SERP data through its sets of APIs. These have features like full-browser execution, CAPTCHA solving, and global location accuracy. The API responses consist of structured data, such as organic search results, shopping info, knowledge graphs, and more.

SerpApi comes with credit-based pricing plans, which include legal protections for scraping activities. Still, no pay-as-you-go plan is available.

⚙️ Features:

• Online playground to test the APIs
• In-depth documentation for developers
• Dedicated libraries for Ruby, Python, JavaScript, PHP, Go, Java, .NET
• CAPTCHA bypass
• Geo-targeting options
• Search inspector
• 99.995% SLA
• 100% success rates

🔍 Supported search engine APIs: Google Search API, …, Google AI Overview API, Baidu Search API, Bing Search API, DuckDuckGo Search API, Yahoo! Search API, Yandex Search API, Ebay Search API, YouTube Search API, Walmart Search API, The Home Depot Search API, Apple App Store API, Naver Search API, Yelp Search API

📊 Available data: Comprehensive range of SERP data

🗃️ Data formats: JSON

🆓 Free option: Yes, via a free plan with 100 searches a month

💰 Pricing:

• Developer: $75/mo for 5,000 searches
• Production: $150/mo for 15,000 searches
• Big Data: $275/mo for 30,000 searches

⭐ Review score: 4.8/5 (56 reviews)

3. Scrapingdog

Scrapingdog has recently acquired Serpdog to provide SERP endpoints, specifically for Google scraping. These APIs cover most types of Google pages and support multiple languages. Additionally, a query-building interface is supported for easier setup.

Most online reviews are positive, but the main downside is that the features are somewhat limited. Also, Google is the only supported search engine.

⚙️ Features:

• Country geo-targeting options
• Possibility to get the raw HTML of the page
• Support for multiple languages
• Easy-to-use request-building interface

🔍 Supported search engine APIs: Google SERP API, Google Maps APIs, Google News API, Google Finance API, Google Videos API, Google Images API, Google Autocomplete API, Google Shopping API, Google Lens API, Google Product API, Google Scholar API

📊 Available data: Most of Google SERP data

🗃️ Data formats: JSON

🆓 Free option: Yes, 30-day free trial with 1,000 credits

💰 Pricing:

• Lite: $40/mo for 40,000 requests
• Standard: $90/mo for 200,000 requests
• Pro: $200/mo for 600,000 requests
• Enterprise: $500+/mo for 1,600,000+ requests

⭐ Review score: 4.8/5 (571 reviews)

4. Oxylabs

As part of its Web Scraper API service, Oxylabs sells a SERP Scraper API tool. Like all endpoints in that solution, it supports custom headers, JavaScript rendering, and CAPTCHA bypass. There are dedicated endpoints for Google, Bing, Baidu, and Yandex.

These APIs can return data in either HTML or JSON format. Unfortunately, there is no pay-as-you-go plan.

⚙️ Features:

• Pay only for successful requests
• Coordinate-level precision data
• Online playground integrated with AI
• Automated scheduling
• AI-driven fingerprinting
• CAPTCHA bypass
• Automatic proxy integration
• API and proxy mode

🔍 Supported search engine APIs: Google APIs, Baidu APIs, Bing APIs, Yandex APIs

📊 Available data: Searches, ads, images, flights, hotels, trends, maps, suggestions, lens, jobs, news, Google Scholar

🗃️ Data formats: JSON, HTML

🆓 Free option: Yes, 1-week free trial for 5,000 credits

💰 Pricing:

• Micro: $49/mo for 24,500 results
• Starter: $99/mo for 55,000 results
• Advanced: $249/mo for 151,000 results

⭐ Review score: 4.4/5 (565 reviews)

5. ScraperAPI

Among the different products for web scraping, ScraperAPI has one for collecting SERP data. That provides structured JSON data from Google search results, including Google Shopping, Jobs, and News.

Although the SERP API is limited to Google, it has several valuable features. These include customizable parameters, geotargeting across 50+ countries, localized data, proxy rotation, and CAPTCHA solving.

⚙️ Features:

• Data delivered through a webhook
• Flexible scheduling options
• Possibility to track up to 10,000 queries or URLs
• Automated retries
• Premium proxy pool integration
• CAPTCHA handling
• Anti-scraping measure bypassing
• Geo-targeting options
• JavaScript rendering
• Desktop and mobile device simulation

🔍 Supported search engine APIs: Google Search API, Google Shopping API, Google News API, Google Jobs API

📊 Available data: Searches, products, news, job positions

🗃️ Data formats: JSON, CSV

🆓 Free option: Yes, via a 7-day free trial with 5,000 API credits

💰 Pricing:

• Hobby: $49/mo for 100,000 API credits
• Startup: $149/mo for 1,000,000 API credits
• Business: $299/mo for 3,000,000 API credits

⭐ Review score: 4.7/5 (39 reviews)

6. DataForSEO

DataForSEO is an agency specializing in providing SERP data solutions. As for web scraping, the company offers a suite of APIs for SEO professionals, marketers, and developers. These endpoints guarantee access to useful data for SERP tracking, keyword analysis, backlinks, and more.

Several search engines are supported, and a pay-as-you-go plan is available. However, there are only six reviews on Trustpilot.

⚙️ Features:

• 24/7 customer support
• Many other SEO data tools available
• Desktop and mobile simulation
• Dedicated dashboard for API usage control
• Well-rounded documentation

🔍 Supported search engine APIs: Google API, Google Maps API, Google News API, Google Events API, Google Images API, Search by Image API, Bing API, Yahoo API, Baidu API, Naver API, Google Local Finder API, Google Jobs API, Google Events API, Seznam API, YouTube SERP API, Ads Search SERP API

📊 Available data: Full spectrum of SERP data

🗃️ Data formats: JSON, HTML

🆓 Free option: Yes, via an unlimited free trial

💰 Pricing:

• Standard Queue: Starting at $0.0006 per SERP page with a turnaround time of 5 minutes
• Priority Queue: Starting at $0.0012 per SERP page with a turnaround time of 1 minute
• Live Mode: Starting at $0.002 per SERP with a turnaround of up to 6 seconds

⭐ Review score: 4.2/5 (6 reviews)

7. Apify

Apify is a platform for deploying web scraping tools called Actors. These can be shared publicly, so that the community is able to leverage them for extracting data from various sites. The marketplace currently hosts over 1,500 Actors, including more than 100 specifically designed for SERP scraping.

Features and pricing change based on the specific Actor chosen.

⚙️ Features:

• Integrated proxy pool
• Depends on the specific Actor

🔍 Supported search engine APIs: From Google to DuckDuckGo

📊 Available data: Depends on the Actor

🗃️ Data formats: Depends on the selected Actor

🆓 Free option: Yes, via a free plan

💰 Pricing: Depends on the chosen Actor

⭐ Review score: 3.7/5 (1 review)

8. Zenserp

Zenserp provides a SERP API designed for fast and accurate search engine result scraping. It supports a wide range of SERP data types, including organic results, ads, videos, and local results. While its pricing is competitive with other providers, it does not have a pay-as-you-go option.

The platform equips you with a user-friendly request builder and Postman integration. No reviews are available on Trustpilot.

⚙️ Features:

• Online playground to test the APIs
• Developer documentation full of examples
• Postman collection with all of our endpoints
• Geolocalized results

🔍 Supported search engine APIs: Google SERP API, Google Image Search API, Google Maps Search API, Google News API, Google Trends API, Google Shopping API, Reverse Image Search API, YouTube Search API, Bing Search API, Yandex Search API

📊 Available data: Organic results, paid results, news results, video results, local results, knowledge graph, related questions, answerbox results, maps results

🗃️ Data formats: JSON

🆓 Free option: Yes, via a free plan with 50 searches

💰 Pricing:

• Small: $49.99/mo for 5,000 searches
• Medium: $129.99/mo for 20,000 searches
• Large: $249.99/mo for 50,000 searches
• Very Large: $499.99/mo for 120,000 searches

⭐ Review score: — (0 reviews)

9. ScrapingBee

ScrapingBee offers APIs for data extraction. Among these, it features a dedicated SERP API to simplify scraping Google search engine results. This solution comes with seamless JavaScript rendering and automatic IP rotation via proxies. Those tricks help prevent blocks.

ScrapingBee’s Google search API is designed for both developers and non-coders, with a no-code integration option available. Here is why ScrapingBee also appears on the list of the best no-code scraping tools.

⚙️ Features:

• Tutorials, documentation, and knowledge base for developers
• API and proxy mode for integrations with any HTTP client
• Session management
• Customizable cookies
• IP rotation via proxy integration
• No code integrations
• No-code integration

🔍 Supported search engine APIs: Google Search API

📊 Available data: Organic results, ads, local results, Google Maps results, related queries, questions

🗃️ Data formats: JSON

🆓 Free option: Yes, 1,000 free API calls

💰 Pricing:

• Freelance: $49/mo for 150,000 API credits
• Startup: $99/mo for 1,000,000 API credits
• Business: $249/mo for 3,000,000 API credits
• Business+: $599/mo for 8,000,000 API credits

⭐ Review score: — (0 reviews)

10. SerpWow

SerpWow is a SERP API solution that retrieves clean data from all major search engines—such as Google, Bing, and Baidu. It supports location and device-specific targeting, scales effortlessly for high-volume searches, and provides results in JSON, CSV, or HTML formats.

On the downside, the entry price of $120 per month is the highest on the list. Also, SerpWow lacks a strong presence of convincing customer reviews online.

⚙️ Features:

• Desktop, mobile, and tablet device simulation
• Country, city, and ZIP/postal code geo-targeting options
• Batch processing with support for 15,000 searches at once
• 99.95% uptime
• Dedicated account managers for enterprises

🔍 Supported search engine APIs: Google Search API, Bing API, Yahoo API, Baidu API, Yandex API, Naver API

📊 Available data: Complete SERP data, including Google trends and products

🗃️ Data formats: JSON, CSV, HTML

🆓 Free option: Yes, via a free trial

💰 Pricing:

• Starter: $120/mo for 10,000 searches
• BigData: $499/mo for 50,000 searches
• Volume: $1,200/mo for 250,000 searches

⭐ Review score: 3.4/5 (8 reviews)

Best SERP API: Summary Table

For a quick overview of the best SERP API services, check out the following table:

SERP API Provider	Features	Search Engines	Data Format	Free Option	Pay-As-You-Go Plan	Entry Price	Trustpilot Review Score
Bright Data	Tons	Google, Bing, DuckDuckGo, Yandex, Baidu, Yahoo, Naver, etc.	JSON, HTML	✔️	✔️	$3/1k results	4.6/5 (767 reviews)
SerpAPI	Many	Google, Bing, Yahoo, Baidu, DuckDuckGo, Yandex, Naver, YouTube, etc.	JSON	✔️	❌	$75/mo	4.8/5 (56 reviews)
Scrapingdog	Few	Google SERP, Google Maps, News, Finance, Shopping, Lens, Scholar, etc.	JSON	✔️	❌	$40/mo	4.8/5 (571 reviews)
Oxylabs	Many	Google, Baidu, Bing, Yandex	JSON, HTML	✔️	❌	$49/mo	4.4/5 (565 reviews)
ScraperAPI	Many	Google	JSON, CSV	✔️	❌	$49/mo	4.7/5 (39 reviews)
DataForSEO	Few	Google, Bing, Yahoo, Baidu, Naver, YouTube, Seznam	JSON, HTML	✔️	✔️	$0.0006/page	4.2/5 (6 reviews)
Apify	Depends on Actor	Google, DuckDuckGo, etc.	Depends on Actor	✔️	❌	Depends on Actor	3.7/5 (1 review)
Zenserp	Few	Google, YouTube, Bing, Yandex	JSON	✔️	❌	$29/mo	—
ScrapingBee	Few	Google	JSON	✔️	❌	$49/mo	—
SerpWow	Few	Google, Bing, Yahoo, Baidu, Yandex, Naver	JSON, CSV, HTML	✔️	❌	$120/mo	3.4/5 (8 reviews)

Conclusion

In this article, you explored the best SERP API services on the market. These allow you to collect data from multiple search engines via dedicated endpoints. Among these, Bright Data’s SERP API stands out as the top option!

SERP API offers a robust infrastructure, reliable performance, and access to all major search engines. Its features ensure high-quality, compliant data collection with minimal risk of blocking, making data extraction seamless.

Sign up for a free Bright Data account today to try our scraper APIs and explore our datasets!