Top Bing Search API Alternatives: 2025 List

In this article, you will see:

• What the Bing Search API is and why it was discontinued in August 2025.
• The use cases it supported.
• Which services can effectively replace it, and which are the pivotal factors to consider when selecting one
• The top Bing Search API alternatives available today.

Let’s dive in!

Bing Search APIs Are Being Retired

As recently announced by Microsoft in an official post, the Bing Search APIs will be retired on August 11, 2025. All existing instances will be fully decommissioned, and the service will no longer be available for use or new customer sign-ups.

Microsoft encourages customers to migrate to Azure AI Agents, which can generate grounded responses based on Bing searches. However, this approach likely will not suit all use cases. That is especially true if your goal is to retrieve links and structured data rather than AI-generated text answers.

That is why you want to explore third-party Bing Search API alternatives that offer similar data and a compatible interface for a smooth transition. Before diving into the available alternatives, let’s first review the common use cases that were previously covered by the Bing Search APIs.

Use Cases You Could Cover with Bing Search APIs

The Bing Search API was an umbrella term that referred to a diverse set of APIs powered by Bing’s search engine. Below is a breakdown of the key APIs:

Taken together, the Bing Web Search APIs exposed these main features:

• Answer filtering: Customize the response by including or excluding specific types of results, such as news articles or images. You could also limit results to recently indexed pages, like those published within the past week.
• Pagination: Retrieve and navigate through multiple pages of search results to access a broader set of matching content.
• Hit highlighting: Automatically highlight words and phrases in result titles and descriptions. That way, it becomes easier to match the user’s original search query.

These APIs were well-suited for both consumer and enterprise applications. That was because of functionalities like result ranking, spelling suggestions, adult content filtering, and location-aware results.

In short, Bing Search APIs allowed developers to add real-time search features to their apps using Bing’s vast web data. These APIs supported use cases such as media fetching, SEO monitoring, content marketing, competitive research, brand reputation management, and more.

How to Evaluate the Best Alternatives to the Bing Search APIs

You might think the best Bing Search API alternatives are options like the DuckDuckGo API, Yandex Search API, or Brave Search API. Sure, these services provide SERP data and may replicate some Bing Search API features.

At the same time, they clearly do not fetch results directly from Bing. This means the search results may differ a lot compared to Bing. Plus, just like Microsoft discontinued its Bing Search APIs, the same could happen with these providers.

The most reliable alternative is to use a dedicated SERP web scraping API that pulls real-time data directly from Bing. These services perform the search on your behalf, scrape the results, and return them in a structured format (typically JSON, just like the original Bing Search APIs).

If you are looking to replace your Bing Search API integration, these scraping services are the right third-party tools to consider. When evaluating them, use the following criteria:

• Features: The range of general functionalities the service provides.
• Bing scraping support: Availability of a dedicated API to collect data from Bing search results.
• Dedicated Bing Search API migration guide: Indicates whether the provider gives clear instructions for migrating from Bing Search API endpoints to its own Bing scraping API endpoints.
• JSON output: Support for structured JSON output that closely mirrors the original Bing Search API response format.
• Other supported search engines: Access to scraping APIs for Google, Yahoo, Yandex, DuckDuckGo, or other engines, helping you scale beyond Bing.
• Free option: Availability of a free plan or trial so you can test the product before making a financial commitment.
• Pricing: Transparent and flexible pricing that matches your project’s scale and budget.
• Foundation year: Shows how long the provider has been in business, which is an important indicator of stability and reliability. Unlike Microsoft’s abrupt retirement of the Bing Search APIs, a long-standing provider is less likely to end support unexpectedly.

Bing Search API Alternatives: Top 7

Time to apply the criteria presented earlier to list and rank the best Bing Search API alternatives on the market.

If you are eager to compare the alternatives to Bing Search APIs, take a look at this summary table:

1. Bright Data

Bright Data is a leading data provider specializing in AI and BI data solutions. It also operates as a top-tier proxy provider and delivers powerful web scraping tools. When it comes to retrieving data from the Bing search engine, Bright Data has a dedicated Bing Search API.

Unlike Azure AI’s grounded responses, which just summarize content, Bright Data’s service returns search data scraped directly from real-world Bing SERPs. In other words, it replicates the data you would have accessed through Microsoft’s now-sunsetted Bing Search API.

Bright Data’s Bing Search API produces structured results in JSON format, while also supporting raw HTML and AI-optimized Markdown. The solution covers various search types, including images, videos, and more.

Thanks to its pay-per-success model, you only pay for successful requests. Pricing starts at just a fraction of a cent per result, with flexible pay-as-you-go options that require no long-term commitments. Other plans are available for both individual developers and businesses of all sizes.

All users benefit from exceptional support, customization options, and scalable infrastructure. Additional key features include global coverage and enterprise-grade performance, with response times under 1 second.

Note: Bright Data also has a dedicated guide to help you transition from the original Bing Search API provided by Microsoft.

Bright Data’s Bing Search API is part of the broader SERP API suite. This includes search engine scraping endpoints with precise geo-targeting seconds. Other supported SERP APIs are:

• Google Search API
• Bing Search API
• Yahoo Search API
• DuckDuckGo Search API
• Yandex Search API
• Naver Search API
• Baidu Search API

This makes Bright Data the best Bing Search API alternative currently available.

Feature:

• Only pay for successful requests
• Live demo available on the official website
• Precise geo-targeting down to city level in 195 countries
• Real-time search results
• 24/7 global customer support
• Built-in proxy integration with access to 150+ million IPs
• Automatic anti-bot bypass
• Integrated CAPTCHA-solving functionality
• Auto-retry on failed requests
• Enterprise-grade support: dedicated account manager and 99.9% uptime SLA
• Lightning-fast Bing search results, delivered in under 1 second
• Support for AI-optimized Markdown output

Bing scraping support: Yes, full support of all use cases

Dedicated Bing Search API migration guide: Yes, via the “Microsoft Bing API to Bright Data SERP API migration guide”

JSON output: Yes, and support also for HTML and Markdown

Other supported search engines: Google, DuckDuckGo, Yandex, Baidu, Yahoo, Naver, and more

Free option: Yes, free trial available on all plans

Pricing: Starting at $0.0015/result

Foundation year: 2014

2. SerpApi

SerpApi is a data provider focused on SERP scraping APIs. For Bing, it comes with two dedicated APIs:

• Bing Search Engine Results API: A general-purpose API to retrieve Bing search result data, including web results, images, videos, and more.
• Bing Images API: An endpoint to scrape SERP results from Bing Images.

Both endpoints support advanced features such as full-browser execution, CAPTCHA solving, and precise geo-targeting. Responses are returned in structured JSON format, with optional access to raw HTML.

SerpApi uses a credit-based pricing model that includes legal protections for scraping activities in the US. Yet, it does not offer a pay-as-you-go plan.

Features:

• Online playground to test the APIs
• In-depth documentation for developers
• Dedicated SDKs for Ruby, Python, JavaScript, PHP, Go, Java, .NET
• CAPTCHA bypass
• Geo-targeting options
• 99.963% uptime
• Average 6.31s response time
• Official public roadmap

Bing scraping support: Yes

Dedicated Bing Search API migration guide: No

JSON output: Yes, with support also for HTML

Other supported search engines: Google, DuckDuckGo, Naver, Yandex, Baidu

Free option: Yes, with free 100 searches a month

Pricing:

• Developer: $75/mo for 5,000 searches
• Production: $150/mo for 15,000 searches
• Big Data: $275/mo for 30,000 searches

Foundation year: 2017

3. Scrapingdog

Scrapingdog provides SERP scraping endpoints, with dedicated support for Google and Bing. Specifically, its Bing Search API focuses on general search result pages and includes features like multi-language support and geo-targeting. It also integrates with SafeSearch to filter out adult content.

Features:

• Geo-targeting by country
• Multi-language results
• Option to retrieve the page’s raw HTML
• User-friendly interface for building requests

Bing scraping support: Yes

Dedicated Bing Search API migration guide: No

JSON output: Yes (only JSON)

Other supported search engines: Google

Free option: Yes, 30-day free trial with 1,000 credits

Pricing:

• Lite: $40/mo for 40,000 requests
• Standard: $90/mo for 200,000 requests
• Pro: $200/mo for 600,000 requests
• Premium: $350+/mo for 1,200,000 requests

Foundation year: 2020

4. DataForSEO

DataForSEO is a data agency specializing in SERP data solutions. For Bing web scraping, it offers a dedicated Bing SERP API tailored for professionals, marketers, and developers. That endpoint provides reliable access to data for Bing-backed SERP tracking, keyword research, and more. The platform supports other search engines and offers a flexible pay-as-you-go pricing model.

Features:

• Simulation for both desktop and mobile devices
• Dedicated dashboard to manage Bing SERP API usage
• Wide range of additional SEO data tools
• Detailed documentation
• Round-the-clock customer support

Bing scraping support: Yes

Dedicated Bing Search API migration guide: No

JSON output: Yes, with support also for HTML

Other supported search engines: Google, Yahoo, Baidu, Naver, Seznam

Free option: Yes, via an unlimited free trial

Pricing:

• Standard Queue: Starting at $0.0006 per SERP page with a turnaround time of 5 minutes
• Priority Queue: Starting at $0.0012 per SERP page with a turnaround time of 1 minute
• Live Mode: Starting at $0.002 per SERP with a turnaround of up to 6 seconds

Foundation year: 2016

5. Oxylabs

As part of its Web Scraper API service, Oxylabs sells a Bing SERP API. Like other endpoints in this solution, it supports custom headers, JavaScript rendering, and CAPTCHA bypass. This Bing Search API alternative can return data in either HTML or JSON format. Note that a pay-as-you-go plan is not available.

Features:

• Charged only for successful requests
• High-precision Bing SERP data down to coordinates
• Built-in task scheduling
• Intelligent browser fingerprinting
• CAPTCHA-solving capabilities
• Seamless proxy support
• Dual mode, with API or proxy-based access

Bing scraping support: Yes

Dedicated Bing Search API migration guide: No

JSON output: Yes, with HTML also available

Other supported search engines: Google, Baidu, Yandex

Free option: Yes, 1-week free trial for 5,000 credits

Pricing:

• Micro: $49/mo for 36,296 results
• Starter: $99/mo for 76,154 results
• Advanced: $249/mo for 199,200 results

Foundation year: 2015

6. Traject Data

Traject Data integrates several underlying scraping services like SerpWow. This comes with dedicated SERP APIs for a few search engines, including Bing. It is the only Bing Search API alternative in this list that supports CSV format. However, no official migration guide is available.

Features:

• Emulation of desktop, mobile, and tablet devices
• Geo-targeting by country, city, or ZIP/postal code
• Bulk processing support for up to 15,000 queries simultaneously
• 99.95% service availability

Bing scraping support: Yes

Dedicated Bing Search API migration guide: No

JSON output: Yes, with support for also CSV and HTML

Other supported search engines: Google, Yahoo, Baidu, Yandex

Free option: Yes, 100 searches for free

Pricing:

• Starter: $155/mo for 10,000 searches
• BigData: $499/mo for 50,000 searches
• Volume: $1,200/mo for 250,000 searches

Foundation year: 2020

7. Zenserp

Zenserp offers a Bing Search API designed for fast and accurate scraping of Bing’s search engine results. It supports all major types of Bing SERP data. Its pricing is competitive with other providers, but it does not come with a pay-as-you-go option. The platform includes a user-friendly request builder and Postman integration for simplified API integration.

Features:

• Interactive playground environment to try out the APIs
• Developer docs packed with practical examples
• Postman collection covering every available endpoint
• Location-specific search results

Bing scraping support: Yes

Dedicated Bing Search API migration guide: No

JSON output: Yes (only JSON)

Other supported search engines: Google, Yandex

Free option: Yes, 50 API requests per month for free

Pricing:

• Small: $49.99/mo for 5,000 searches
• Medium: $129.99/mo for 20,000 searches
• Large: $249.99/mo for 50,000 searches
• Very Large: $499.99/mo for 120,000 searches

Foundation year: Late 2018

Conclusion

In this article, you learned why the Bing Search API is being sunset and which services you can use to replace it effectively. For that reason, we reviewed the best Bing scraping API alternatives on the market.

Those solutions let you collect data from Bing just like the official Bing Search APIs used to do. Among them, Bright Data’s Bing Search API stands out as the top choice.

Bright Data has an official migration guide, making it easier to transition from the discontinued Bing Search API. On top of that, it is the only solution that also delivers AI-optimized Markdown results. That means the Bing search data you retrieve is immediately ready for use in AI workflows.

If you are also interested in scraping results from other search engines beyond Bing, try our SERP API.

Sign up for a free Bright Data account today and start exploring our data retrieval solutions!