Why Every Online Marketing Agency Should Use a Proxy Service
The Adtech world is full of fraudulent activity. Whether you have a DSP, SSP, Ad Server, conduct Affiliate Marketing or have a Performance Marketing Tool, chances are you are working with many partners and have campaigns running across the globe. With so much going on, how do you verify your own operations?
Your team does their due-diligence, they check ads and verify links but how do you know this information is accurate? Those who take part in fraudulent activity know how to cover their tracks. They know who enters their site, where they’re coming from and can display different information accordingly. How do they know these things? They get all this information from your IP.
When is this useful?
Using a proxy will allow you to view landing pages across the globe and ensure they don’t contain malware or improper advertising. It will provide the ability to check that your ads are reaching the target audiences you’re paying those high CPMs for. You can test your affiliate links ensuring they are not broken and analyze their hops, redirects and their landing pages.
When it comes to mobile direct billing campaigns and app promotions, changing your IP to a specific carrier or ASN will allow you to confirm their accuracy. Competition in this industry is rampant and you can utilize your proxy service to check the ads of your competitors. With the ability to be seen as a real-user and scrape unlimited amounts of data, all this information can be in the palm of your hand!
Get Started Now!
Contact your Bright Data Account Manager (email) and let them show you how simple it is to stay protected from any and all fraudulent activities.
Click HERE for a free trial of Bright Data’s Networks!