Kingston Brass gains real-time market intelligence with Bright Data
- 4 Intelligence Areas Covered
Market, portfolio, competition, and consumer trends - 1 Dashboard. Every Team
High-speed access to insights across the organization - From insight to action
Exported data flows directly into existing workflows
About Kingston Brass
Kingston Brass is a designer plumbing fixtures brand that has thrived in the online space since its entry into e-commerce. As an increasingly data-focused and data-driven organization, Kingston Brass continuously expands its online channels – using market intelligence to support growth across product development, marketing strategies, and account management.
The challenge
Kingston Brass’s growth across online channels depends on one thing: understanding what is happening in their market in real time – across products, competitors, pricing, and consumer behavior. As a data-driven organization, teams across marketing, product development, and account management all needed access to the same high-quality insights, quickly and in a format they could act on directly.
Without a centralized, multi-channel intelligence solution, data was harder to access, slower to analyze, and difficult to share across teams – slowing down the strategic decision-making processes the business depended on.
Why Bright Data
Kingston Brass integrated Bright Data’s Bright Insights to power their multi-channel data strategy. Three capabilities made it the right fit:
- Comprehensive market visibility – A single dashboard delivering unique insights across market space, products, competition, and consumer behavior trends, all in one place
- High-speed, cross-team access – The dashboard provides fast access to information that multiple teams can use directly, without requiring technical expertise
- Seamless workflow integration – Exported data files are exceptionally easy to ingest and process into other workflows for further use and archiving
“With Bright Data’s solution, we have gained unique and comprehensive insights into our market space, products, competition, and trends in consumer behavior.”
Beverly Taylor, Director of Merchandising, Kingston Brass, Inc.
The Results
With Bright Data, Kingston Brass transformed how market intelligence flows across their organization. The ability to analyze data through different targeted lenses – both within the dashboard and through specifically curated exports – proved invaluable across marketing, product development, and account development, contributing significantly to their strategic decision-making processes.