What Are Premium Proxies And Why Would Anyone Need One?

From enabling you to implement your dynamic pricing strategy, and optimizing advertising campaigns based on social sentiment to powering algorithms built on more accurate historic datasets, and collecting financial data in order to make smarter investment decisions, this post will guide you through premium proxy differences, and capabilities.
Amit Elia
Amit Elia | Control Panel Product Manager

In this article we will discuss:

  1. ISP proxies Network
  2. Residential Network
  3. Mobile Network

The big 3 premium proxies and how they can be wielded effectively

ISP proxies Network

Let’s begin with 3 real ISP proxy network use cases:

  • Company X needs stable static US IPs to manage their multiple stores on Ebay.
  • Company Y is an online clothing retailer that utilizes Bright Data’s ISP Network in order to place ads on Facebook from different geolocations.
  • Company Z uses the ISP proxy network in order to check competitor pricing in real-time, and optimize their online campaigns accordingly 

Why the ISP proxy network is uniquely positioned to empower these companies’ business models? 

The ISP proxy network is made up of Residential IPs sourced from Internet Service Providers (ISPs). They are assigned to real addresses but are designated for commercial use meaning that they are hosted, and routed through data centers. 

This last point gives the ISP network a unique advantage, namely the fact that routed traffic is viewed and treated by target sites as a real user would be. This is important as it enables companies to carry out their business activities from their locale of choice without being ‘discriminated’ against due to:

  • Geolocation
  • Browsing history 
  • Or high request rates/volumes originating from the same IP address. 

The ISP network helps company X manage their multiple eCommerce accounts, one of which may be geared towards customers in Austin, another focusing on New York-based consumers, and yet a third focusing on clients in Tampa. This means that they can use a local IP to:

  • Perform localized price comparisons
  • Generate better targeting, and ad verification
  • Appear on their marketplace of choice as a local vendor 
  • Maintain all internet activity pertaining to a specific shop from one IP so that other activities pertaining to different shops don’t negatively influence data collection efforts (for example being served misleading competitor inventory data by suspicious target sites).

Residential Network

Here are 3 real Residential proxy network use cases:

  • Company A needs Residential IPs in order to collect open-source governmental data in order to verify other corporation’s legal, and/or financial status. 
  • Company B uses Residential IPs in order to scan eCommerce websites in order to detect writing patterns that can help authors make writing decisions from ‘the subject of their next novel or manuscript’ to ‘what title has a higher probability of resonating with readers, and flying off the shelves’. 
  • Company C provides an Over-the-top media service (OTT) meaning they bypass traditional media providers, aggregating all content, and driving discoverability of new movies or classics. They use Residential IPs to discover new content release URLs 

Why the Residential proxy network is uniquely positioned to empower these companies’ business models? 

The Residential Network is made up of IPs belonging to real individuals who have opted their devices into our peer-to-peer network in exchange for a benefit (e.g. an ad-free user experience). Their devices are located in every country, state, and city in the world enabling businesses to crawl sophisticated target sites from a local perspective. 

One of the major advantages that the Residential Network provides users with is the almost limitless capability for sending concurrent requests. This means that using Company C as an example,  millions of people can simultaneously request unique/new content releases from the above-mentioned OTT, and all of them will be routed through the relevant peer and filled simultaneously. 

Mobile Network

Here are 3 real Mobile proxy network use cases:

  • Company E uses mobile IPs to check the visibility of their sites, and apps through local mobile carriers. They test shifts in User Interface (UI) based on geolocation, as well as verifying performance and content. 
  • Company F provides promotional services for global Mobile Value-Added Subscription Service (MVAS) customers. They utilize Mobile IPs in order to improve utilization rates and avoid ‘traffic waste’. They integrate Mobile IPs into their proprietary ad detection tool in order to ascertain the effectiveness of campaign delivery. Additionally, they look to see whether customers’ offers can be opened properly in the regions that they are targeting.
  • Company G crawls ‘app stores’ in order to retrieve information, build profiles on certain companies, as well as providing industry analyses and market intelligence. 

Why the Mobile proxy network is uniquely positioned to empower these companies’ business models? 

Mobile is a large global network including 3 / 4 G devices belonging to a large variety of carriers. The main advantage of using a Mobile network is that you can view apps, advertisements, and cellular location-powered programs directly from your desktop. This presents companies with big opportunities including performing more accurate Quality Assurance (QA) as well as testing User Experience (UX) using real mobile devices in target audience GEOs.

When is a data unblocking tool a better fit? 

Sometimes, however, a premium proxy does not provide you with the best solution for your specific needs. This is where the Web Unlocker comes into play. 

Here are 3 real Web Unlocker use cases:

  • Company L builds scripts to analyze future cryptocurrency trends that require using Web Unlocker in order to access relevant historical and other financial datasets about various digital coins from currency exchange platforms. 
  • Company M uses Web Unlocker to extract scientific articles from different hard-to-access, albeit open-source online sources for their database. 
  • Company N uses Web Unlocker in order to crawl real estate industry websites, using the data to feed statistical models that help them evaluate the potential profitability of a given land holding/development deal for their customers.

Web Unlocker is used by companies that need more help on the ‘access’ side of things and less on the ‘data collection’ end. Web Unlocker ensures that you will never get blocked again! It is a fully automated unblocking solution that helps you overcome common roadblocks, such as: 

  • Rate limitations on IPs 
  • Detection of User-Agents 
  • IP geolocation detection 

It does this by using CAPTCHA-solving techniques, handling target site markup changes, as well as asynchronous requests for chosen domains. It also manages all:

  • IP rotations
  • Request retries
  • Request headers
  • Fingerprints 

[You only pay for successful requests]

Amit Elia
Amit Elia | Control Panel Product Manager

Amit is a Product Manager of Bright Data's Control Panel, and onboarding. With extensive knowledge of the company's products' inner workings, he has supported company-side developers in choosing proxy, and data collection solutions best suited and tailored to their organization's unique challenges, and goals.