Clootrack powers real-time customer experience analytics with Bright Data
- Billions of Reviews Analyzed
Review sites, eCommerce, and public feedback - 6 Years with Bright Data
Crawling at scale, without interruption - 150+ Enterprise Clients
B2C brands, consulting firms, and investment funds
About Clootrack
Clootrack is a customer experience analytics platform. Leveraging an AI-driven engine, it gathers and analyzes billions of customer reviews to help brands understand their customers’ concerns, preferences, and positive experiences – all in real time. Any B2C brand can use the platform, and Clootrack works with over 150 large enterprises across the globe, as well as consulting firms and investment funds.
The challenge
Clootrack’s platform performs best with masses of data – gathered from multiple public sources including local and global review sites, eCommerce sites, and any public platform where customers give feedback on brand products or services. They also process internal data shared by customers, such as NPS feedback, CSAT scores, and call center data, combining it with public web data to produce the most accurate insights.
To deliver on this promise, Clootrack needed a partner that could scrape public web data at scale, reliably and continuously – as their AI engine depends on a constant, high-volume flow of fresh data to produce results their enterprise clients can trust.
Why Bright Data
Before committing, Kernel evaluated providers against clear non-negotiable requirements:
- Reliability at scale – Bright Data’s infrastructure enables large-scale crawling without interruption. For Clootrack, reliability is not just a preference – it is the foundation their entire platform is built on
- Regular, up-to-date collection – Data is collected and updated continuously, ensuring the AI engine always operates on fresh, current inputs rather than stale data
- Structured data delivery – Bright Data handles not just the scraping but the structuring of public web data, allowing Clootrack to focus on analysis and insight delivery to their clients
“To us, reliability is the most important part of data collection, and Bright Data’s infrastructure is as reliable as it gets. Data is supposedly the new oil, but if it is not collected in a reliable fashion, processed, and structured in a reliable manner, data is not very useful. By relying on Bright Data for scraping and structuring public web data for us, our customers get the best values.”
Shameel Abdulla, Co-founder and CEO, Clootrack
The Results
Clootrack has been running crawlers at scale on Bright Data’s proxy infrastructure for six years. The reliability of that infrastructure means their AI engine receives a continuous, high-volume flow of structured public web data – enabling Clootrack to deliver accurate, real-time customer experience insights to over 150 large enterprises worldwide.
Looking Ahead
Clootrack plans to expand their collaboration with Bright Data – deepening a partnership that has been foundational to their platform’s ability to deliver reliable, AI-driven customer insights at enterprise scale.