Fornova keeps hotels competitive with real-time data across 72 countries

About Fornova

Fornova specializes in providing business, distribution, and competitor intelligence primarily to hotel owners and operators, but also to online travel agencies and car rental companies. Their platform processes large volumes of public web data to deliver accurate, reliable, and real-time answers to complex commercial questions – helping clients understand how competitive they are, how their rates are presented across distribution channels, and where they have inventory or technical issues in the ecosystem.

Fornova’s first enterprise clients were Booking.com and Expedia. When they subsequently moved into hotels, it was Hilton and Marriott they first partnered with.

The challenge

The core question every Fornova client asks is: “How competitive am I?” Answering it requires gathering all publicly available competitor rates – every room type, every property, for the next 365 days – across multiple channels and multiple countries, in real time.

Hotels sell perishable inventory. A guest can’t book today to stay in last night’s room. That makes forward-looking rate data essential, not optional. And the data needs to be gathered not just once, but continuously: booking windows are typically scanned three times a day, and rates need to be updated multiple times daily to keep pace with a market where the competition is constantly moving.

The complexity multiplies quickly. Each hotel Fornova works with asks for data from three to four foreign countries, meaning the same search must be conducted simultaneously from multiple geographic locations. Across their full client base, that means accessing public websites from 72 countries – at scale, continuously, and in real time.

As Fornova grew, the volume of websites they needed to access grew with it. In 2020, during COVID, revenues were impacted while client demand for data actually increased – making it impossible to simply hire more developers to keep up.

Why Bright Data

Fornova needed a solution that could handle the full scale of their data collection needs – across dozens of countries simultaneously – without requiring them to grow their engineering team. Bright Data’s delivered exactly that.

Three capabilities made Bright Data the right fit:

• Geographic coverage at scale – Accessing public websites from 72 countries simultaneously requires a network infrastructure that simply cannot be built in-house; Bright Data’s platform made it possible
• Automated, scheduled data collection – Bright Data handles data collection as frequently as needed, removing the manual overhead of managing scraping infrastructure across hundreds of sources
• Reliability clients depend on – Fornova’s clients monitor their competitors’ rates multiple times a day; any gap in data delivery directly impacts their pricing decisions, their revenue, and in some cases their jobs

“Without Fornova’s vital competitive intelligence based on Bright Data, our hotels are effectively flying blind – they are not making the right pricing decisions, they are not reacting to the market appropriately, and they are losing revenue.”

Dori Stein, CEO, Fornova

The Results

With Bright Data powering their data collection infrastructure, Fornova successfully scaled their operations to cover the full competitive landscape their clients depend on – across 72 countries, 365 days forward, with rates scanned multiple times daily.

The partnership enabled Fornova to handle client demand that their own team simply couldn’t have met alone, freeing their developers to focus on turning raw data into the actionable competitive intelligence their clients rely on.

The result: hotel chains can immediately see where they have pricing problems, where their rates are being undercut by OTAs, where they have inventory issues, and what their competitors are doing – in real time, every day.

Looking Ahead

Bright Data is now a foundational part of Fornova’s data infrastructure, helping hotels, OTAs, and car rental companies navigate an increasingly competitive and data-driven market – enabling them to plan ahead, react quickly, and win business from those who can’t.