In this article we will discuss:
4 lucrative LinkedIn Data use cases
Here are four ways in which companies are currently leveraging Bright Data ready-to-use LinkedIn Datasets of publicly available data in order to save:
- Time
- Money
- Manpower
- Cross reference queries on companies and people, which would otherwise not be possible otherwise
Company #1: Company discovery for investment
This is a Venture Capital firm that invests in Software as a service (SaaS) companies globally. They query the LinkedIn Dataset to filter founders and developing new/early-stage companies, providing pertinent information that can help decide whether or not to invest in them. This customer leverages ‘Data Sets’ in order to cross-reference, filter, and aggregate LinkedIn company/personal profiles. They specifically look at:
- Employee data including experience, and employment history of top leadership
- Changes in employment status or new positions
- Growth or depletion in number of employees in a given company
- Activity and brand engagement (gauging target audience interest in the product or service in question)
- New product/feature release data
In order to analyze the current state of an entity, where it currently stands in the ‘corporate lifecycle’, and what the potential for growth might be.
Company #2: Data analytics for better decision-making
This company uses mass data analytics in order to provide their clients with strategic decision-making insights based on companies in their competitive landscape. They specifically leverage LinkedIn Data Sets in order to create strategic decisions and inform consultation projects in the areas of:
- Marketing / Advertising -> Data Sets in this regard include finding potential customers by looking into specific industry segments and company attributes.
- Business development -> Data Sets include analyzing who the key decision makers are in an organization as well as who is the relevant Point of Contact for a specific type of deal.
- Powering a boutique headhunting service for their customers -> Data Sets include collecting potential candidate ‘unique skill sets’ such as 3D modeling capabilities for architecture firms. Other things they collect include language skills, as well as people with a variety of interests/hobbies which often alludes to a more ‘well-rounded’ candidate.
Company #3: Sales intelligence, and business development
Offering loan products to SMBs across their market, this company needs to know in ‘relative real-time’ what loan products tier one and middle-tier banks are currently offering so they can compete with these institutions. Loan products are different in every state because of state laws and regulations. Additionally, loan:
- Availability
- Rates
- Terms
- And pricing
may differ from one state to another. This is accomplished vis-a-vis Datasets from sites that track corporate financials, such as Owler, Crunchbase, and Glassdoor.
They specifically leverage LinkedIn Datasets in order to gain access to:
Sales intelligence, this includes collecting information on competing entities and potent consumer audiences in order to:
- Better define the market opportunity
- Fully grasp the needs, goals, and challenges that target audiences are currently experiencing on their ‘credit journey’
- Pinpoint company decision-makers as well as finding the most effective way to initiate effective conversational engagement
Company #4: Uncovering industry leaders and ‘Influencers’
This entity understands the importance of communities on LinkedIn. They have identified professionals that follow certain industry influencers who have become ‘informational authorities’. They leverage Data Sets in order to map target industries for their clientele enabling them to identify individuals that have meaningful clout with corporates. They then work to set up collaborations such as:
- Co-publishing content with said individual
- Sponsoring them to become an official ‘brand ambassador’
How LinkedIn Data is helping companies focus on their core business
The reason why the above companies opt to use Datasets of publicly available data instead of collecting these data points in house is because Datasets enable them to use their resources in order to grow. They can then focus primarily on their core business while receiving their data from experts with know-how, experience, and the proper technology.
- Data cleaning, and enrichment has already been taken care of – This means that things like duplicate values, and corrupted data files have already been removed. Data Sets are automatically correlated with information from other sites enriching them with additional layers of information so that they can be used straight away. This saves company employees time so that they can focus on operational / development tasks that carry a higher value for the company.
- Leveraging top data collection hardware, and software – Collecting data in-house is accompanied by the need for developing, and maintaining complex data collection tech as well as the staff with the necessary expertise to handle day-to-day operations. This includes things like servers, Application Programming Interfaces (APIs), Networks, as well as being able to handle real-time target site operational changes, and proprietary code enhancements.
- Data collection know-how – Being able to achieve full discovery of your target pages requires a lot of work, and prior knowledge. This may be anything from collecting entire/complete company profiles from online directories or collecting all comments and posts on an influencer account on a specific social media network. Whatever the use case, extensive data collection knowledge is necessary, for example well developed discovery methods based on crawling the target’s sitemap or directories, scanning all page categories, and sub categories or using semi-random URL discovery algorithms.
The bottom line
‘Datasets’ are turning open-source web data into an affordable commodity that businesses can purchase in order to achieve quicker results utilizing fewer resources. Whether you are looking to identify:
- Companies that are ripe for investment
- Suitable candidates for your headhunting agency
- Market movers, and shakers for your marketing agency
- Or sales intelligence for smarter business development
Datasets can provide you with a pre-collected, ready-to-use solution of public data.
