Carl Hendy

Co-owner of Reddico
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Brands from a wide array of industries work with Reddico to solve challenges and get the most out of their SEO. Although the challenges are not new (even to industry veterans), there is a transformation underway to provide increased clarity to the SEO picture and large-scale online data collection is allowing us to provide brands with up-to-date insights from various sources and regions.

Through the use of Bright Data‘s technology, which allows Reddico to collect data at scale from any region in the world, we’re able to get cleaner, more accurate data than alternative data sources. This has allowed Reddico to build its own SEO platform that responds much faster than off the shelf platforms and also reduces the over reliance on third-party data platforms, lowers costs, and gives the ownership of the data collected to clients. The online data collection capabilities provided by Bright Data have revolutionised Reddico’s approach to providing SEO insights and has changed the landscape – providing brands with greater knowledge when making key decisions.

This form of data collection has allowed Reddico to shape the data in the most effective way and pass the benefits on to brands such as daily insights into competitor SOV, market intelligence and accurate automated reporting – including the ability to link multiple data sets from search engines to provide visibility reports for clients. This allows Reddico to offer insights to brands which provide them with the knowledge to develop strategies based on correct and live information, ensuring they aren’t basing critical decisions on outdated or incorrect samples of data.

Large scale data collection from web sources is giving brands previously unknown insights and provides daily insights. Working with specialist agencies such as Reddico allows brands to get ahead in their domains and this is critical to success. There’s a transformational shift going on in the SEO market, and the quicker brands realize the importance of large-scale data collection, the better they will perform online.

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