With offices in NY, Salt Lake City, Barcelona, and Beijing, Red Points has transformed an industry traditionally led by intellectual property lawyers and services-focused companies into a scalable, cost-effective technology solution. The company serves multiple leading global brands in several market sectors and is included in the top-three list of global companies dedicated to brand protection. The SaaS company raised a total of $64 million in investment and is considered the fastest-growing brand protection solution in the world.
Red Points needed a scalable dynamic solution for collecting online data without getting blocked or cloaked. Their data collection operations are mostly concentrated on identifying potential product fraud, illegal representation of brand names, and the illegal display of brand products. They were also searching for videos, images, and audio files that may breach Intellectual Property Rights (IPR).
Red Points selected Bright Data’s Web Unlocker. The Web Unlocker solution allowed Red Points to easily expand its offering to more customers and improve the quality of service to existing customers. It also allowed Red Points to re-allocate its workforce from debugging and unblocking tasks to other activities, saving the company great resources. Bright Data’s automated data collection tools provided Red Points with the optimal tool to comprehensively address the mission of brand protection from every angle.