The SEO transformation

Reddico is a digital marketing agency that provides industry-leading search marketing services to businesses spanning different industries across the UK. Their expertise is in the areas of search engine optimization (SEO), pay per click (PPC), and conversion rate optimization (CRO).

The challenge: As 75% of people never scroll past the first page on a Google search, improving SEO is a key priority for businesses. Brands from all industries are constantly looking to improve their rankings and ensure that they are not left behind. However, tried and tested methods are limiting brands and failing to give them the full picture. As such, brands are currently only seeing the tip of the SEO iceberg. A typical pain point for brands that are trying to understand their SEO footprint is that their view of what search engines are displaying is limited by multiple factors. Therefore, the more information that is available to them, the better. However, with such a large amount of data, brands need a way to collect it effectively, efficiently and at scale to truly understand the state of play for their brand and in their domain. Another frustration for brands can be in trying to understand how they are performing regionally. Search engines are designed to provide highly personalized results. One of the key differentiators in what different users see is their region.

The solution: Although these challenges are nothing new, there is a transformation underway to provide increased clarity regarding the SEO picture. A key part of this transformation is the use of data. In fact, large-scale online data collection is allowing Reddico to provide brands with up-
to-date insights from various sources and regions. However, thanks to large-scale online data collection, they can have a better understanding of SEO than ever before. With the help of Bright Data, Reddico is able to collect data at scale from any region in the world. The company can also get cleaner, more accurate data than what other data sources offer. This has enabled Reddico to build its own SEO platform that responds much
faster than off-the-shelf platforms and reduces its over-reliance on third-party data platforms. It also lowers costs and gives the ownership of the data collected to clients.

The outcome: The online data collection capabilities provided by Bright Data have revolutionized Reddico’s approach to providing SEO insights and has changed the landscape – providing brands with greater knowledge when making key decisions. Reddico can now pass on to brands added benefits such as: daily insights into competitor SOV, market intelligence, and accurate automated reporting – including the ability to link multiple datasets from search engines to provide visibility reports for clients.

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