Why Do Proxy Networks Get Pushed To The Limit When New Sneakers Come Out?

Residential Proxy networks are heavily used in and around new sneaker release dates as one of the most effective ways to monitor the web for new opportunities, as well as successfully placing orders at scale
Why Do Proxy Networks Get Pushed To The Limit When New Sneakers Come Out
Nadav Roiter - Bright Data content manager and writer
Nadav Roiter | Data Collection Expert
05-Oct-2021
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In this article we will discuss:

Speed is of the essence

Surfing the web manually to purchase new sneaker releases can be very slow and inefficient. Even if you have a few employees you will likely not manage to pick up a fraction of the merchandise you had originally intended to. That is why using a larger, global network of IPs can be an extremely effective approach for businesses looking to add automation to their ‘purchase, and acquisition strategy’ for new sneaker releases. This is especially true if you are integrating this with a tool, such as Proxy Manager which helps you manage all proxies using one interface. 

Beyond this, it is good to use a service that utilizes ‘Super Proxies’ which are essentially load-balancing servers, strategically placed globally in close proximity of peers, and other residential exit nodes. This means that request journeys are faster and more secure than other proxy alternatives. 

How to utilize specific geotargeting for better results 

Using real Residential IPs located in over 190 countries, and in every city across the globe coupled with Super Proxies on every major continent, means that your requests are viewed as local. This is a crucial point when looking to purchase certain items from specialty retailers who very often limit sales to specific geographies (e.g. sites that only service North American consumers). 

Additionally, and especially when utilizing Rotating Residential IPs, buyers are able to avoid being blocked as this solution helps ‘randomize’ the IPs that are being used to identify, and purchase merchandise. 

Why real user IPs are the best route to go 

Sneaker manufacturers, and retailers, especially when it comes to limited-edition models, typically offer purchases of one per customer. But when you are running a shoe business, one item does not satisfy your customer base’s needs. Here is where using real user IPs comes into play. When attempting to make a purchase from a target retail site, your ‘individuality’ is recognized by the system based on your unique IP address. If you are routing your requests through tens, hundreds or even thousands of real user IPs then systems will recognize you as such, and sell you your desired merchandise in the quantity of your choice. 

The bottom line 

Whichever sneaker classics you are targeting (from Nike to Puma, and Vans to Converse) a proxy will help you nearly fully automate the process while simultaneously bypassing subnet bans. Additionally, a good proxy network will help you monitor the web for new sneaker releases, and online outlets that you would have otherwise been unaware of. 

Nadav Roiter - Bright Data content manager and writer
Nadav Roiter | Data Collection Expert

Nadav Roiter is a data collection expert at Bright Data. Formerly the Marketing Manager at Subivi eCommerce CRM and Head of Digital Content at Novarize audience intelligence, he now dedicates his time to bringing businesses closer to their goals through the collection of big data.

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