Portrait of Greg Urquhart and Jordan Dick for testimonials page about how they used Web Unlocker unblocker and Rotating Residential IPs for eFundementals

Greg Urquhart & Jordan Dick

Greg Urquhart, CTO, & Jordan Dick, Director of Engineering at e.fundamentals

e.fundamentals is a digital shelf analytics platform that helps Consumer Packaged Goods (CPG) companies understand how they can sell more products online. Our customers include  Pepsi, Mars, Kellogs, Starbucks, Hewlett Packard, and Royal-Canin. We’ve moved from being a start-up to a ‘scale-up’ (now with around 75 employees). 

We gather publicly available online data of around 1.5 million products every day, from hundreds of retailers. We then run the online data through some clever analytics pipelines and draw insights. Our SaaS service then presents these insights to our customers. Our entire business is based on gathering publicly available data from websites and developing clever insights developed on what we find. If we don’t get this online data, we can’t generate insights, and we obviously won’t have any customers. 

From a business sense, 2020 has been wonderful for us. All the CPGs have understood that the only way they can grow their business is to increase their online sales – so it’s critical that they find the right product at the right time.

What we look for in a data collection provider is its capability to collect data at scale and is reliable – we have to make sure we’re collecting 99% of the products we need every single day. We also wanted a solution that was good value for money and offers a variety of solutions and products. Customer service and support are also very important. We have used other providers in the past and their platforms are very much ‘out of the box’ – they don’t have the self-management aspect, so you need to ask them to rotate the IPs when necessary, which is really inconvenient. The self-management aspect of Bright Data’s platform is great, and the customer service is absolutely outstanding. If ever we have any issues, they are fixed ASAP. 

We use the Bright Data Residential IPs as well as the Bright Data Web Unlocker, and our experience with Bright Data has been positive. The platform is more efficient than the ones we have used in the past. 

We are planning on doubling in size this year (we tripled last year), and we expect to continue expanding with Bright Data. 

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The team at Bright Data are extremely accommodating to our needs. Omer, our account manager, has been supportive at every step and has answered all of our questions. They respond fast, have supported us throughout the process, and delivered their services quickly. Their personal touch and their variety of scalable solutions were the critical factors that made us choose their service for our scraping needs. We plan to continue working with Bright Data and grow our partnership together.
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Bright Data is not just a proxy network. We work with a team of talented engineers from Bright Data; I don’t know how many emails we’ve exchanged, but it’s been a great partnership. We plan to stick with Bright Data in the future to have access to all the IP addresses we need and, with that, continue to help our customers succeed with the support of the right data.
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