---
title: "Carl Hendy"
slug: reddico
date: 2021-02-19T19:50:21+00:00
modified: 2022-10-20T10:54:00+00:00
permalink: https://brightdata.com/customer-stories/reddico
type: testimonial
---

# Carl Hendy

![](https://media.brightdata.com/2021/02/Carl-Hendy_Reddico.png)#  Carl Hendy

Co-owner of Reddico



Brands from a wide array of industries work with [**Reddico**](https://reddico.co.uk/) to solve challenges and **get the most out of their SEO**. Although the challenges are not new (even to industry veterans), there is a transformation underway to provide increased clarity to the SEO picture and large-scale *online data collection* is allowing us to provide brands with up-to-date insights from various sources and regions.

Through the use of Bright Data‘s technology, which allows Reddico to **collect data** at scale from any region in the world, we’re able to get cleaner, more accurate data than alternative data sources. This has allowed Reddico to **build its own SEO platform** that responds much faster than off the shelf platforms and also reduces the over reliance on third-party data platforms, lowers costs, and gives the ownership of the data collected to clients. The online data collection capabilities provided by Bright Data have revolutionised Reddico’s approach to providing SEO insights and has changed the landscape – providing brands with greater knowledge when making key decisions.

This form of data collection has allowed Reddico to shape the data in the most effective way and pass the benefits on to brands such as daily insights into competitor SOV, market intelligence and accurate automated reporting – including the ability to link multiple data sets from search engines to provide visibility reports for clients. This allows Reddico to offer insights to brands which provide them with the knowledge to develop strategies based on correct and live information, ensuring they aren’t basing critical decisions on outdated or incorrect samples of data.

Large scale data collection from web sources is giving brands previously unknown insights and provides daily insights. Working with specialist agencies such as Reddico allows brands to get ahead in their domains and this is critical to success. There’s a transformational shift going on in the SEO market, and the quicker brands realize the importance of large-scale data collection, the better they will perform online.









## More testimonials

 [

When unreliable scrapers, CAPTCHA blocks, and billing outages threatened Kernel’s ability to deliver CRM enrichment and agentic research, they turned to Bright Data, reaching production and seeing value within days.





Fornova









 ](https://brightdata.com/customer-stories/fornova "Fornova")

 [

When processing large volumes of public social media data became essential to powering accurate AI recommendations, Manatal integrated Bright Data – moving faster and focusing entirely on delivering value to recruiters, not managing data collection complexity.





Manatal









 ](https://brightdata.com/customer-stories/manatal "Manatal")

 [

When public websites began blocking their data collection tools, Retail Shake turned to Bright Data – keeping their data pipeline running and their commitment to customers intact.





Retail Shake









 ](https://brightdata.com/customer-stories/retail-shake "Retail Shake")





## Getting started is easy!

 Try Now