---
title: "Yael Fridman"
slug: keter
date: 2022-10-12T08:07:00+00:00
modified: 2026-05-26T06:28:34+00:00
permalink: https://brightdata.com/customer-stories/keter
type: testimonial
---

# Yael Fridman

![Woman with curly hair, resting chin on hand.](https://media.brightdata.com/2022/10/yeal_fridman-2.png)#  Yael Fridman

Marketing Director at Keter



We have been using **Bright Insights** for almost 2 years to provide market insights for our US markets, including amazon, Walmart, Sam’s club, Lowe’s, Home Depot, and Wayfair.
As we found the insights to be effective and accurate, we have increased our coverage to include the UK and DE markets.
**We chose Bright Insights over the competition, for the following capabilities:**
-The ability to track sales and map our competitors’ products in categories that are vital to our business.
-This helps us identify new products, monitor trends, and track best-selling products
-Track monthly sales trends over the year, identify category increase and decrease
-Map and analyze market share in our main sales channels and leading categories









## More testimonials

 [

When unreliable scrapers, CAPTCHA blocks, and billing outages threatened Kernel’s ability to deliver CRM enrichment and agentic research, they turned to Bright Data, reaching production and seeing value within days.





Fornova









 ](https://brightdata.com/customer-stories/fornova "Fornova")

 [

When processing large volumes of public social media data became essential to powering accurate AI recommendations, Manatal integrated Bright Data – moving faster and focusing entirely on delivering value to recruiters, not managing data collection complexity.





Manatal









 ](https://brightdata.com/customer-stories/manatal "Manatal")

 [

When public websites began blocking their data collection tools, Retail Shake turned to Bright Data – keeping their data pipeline running and their commitment to customers intact.





Retail Shake









 ](https://brightdata.com/customer-stories/retail-shake "Retail Shake")





## Getting started is easy!

 Try Now