Data-driven digital shelf analytics – e.fundamentals

e.fundamentals is a digital shelf analytics platform that helps Consumer Packaged Goods (CPG) companies understand how they can sell more products online. Their customers include Pepsi, Mars, Kellogs, Starbucks, Hewlett Packard, and Royal Canine. They’ve moved from being a start-up to a ‘scale-up’ (now with around 75 employees).

The challenge: e.fundamentals needed access to public online data of more than 1.5 million products daily from hundreds of retailers, in order to provide the relevant insights their customers needed. Their entire business model was reliant on access to this public online data.

The solution: The company chose the Bright Data Residential IPs as well as the Bright Data Web Unlocker in order to gain access to the public online data they need.

The outcome: With the use of the Bright Data Residential IPs and the Bright Data Web Unlocker, e.fundamentals are able to gain access to the public online data they need, to then run the online data collected through analytics pipelines and draw critical insights. Their SaaS service then presents these insights to their customers, ultimately helping them find the right products at the right time and increasing their online sales. e.fundamentals tripled in size last year, and are planning on doubling in size this year with the support of Bright Data’s data collection products.

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