When Should A Business Move From A VPN To A Proxy Service?

VPNs and proxy servers work well in a business environment, but which one should you use and when? Here’s everything you need to know to make an informed decision
VPN vs Proxy service
Richard Ernszt | ProPrivacy.com

Both VPNs and proxies are valuable tools for any business. They streamline tasks for employees and improve your network’s security.

matrix style map of the world using green letters falling vertically along the screen

But which service should you be using? Which one benefits you the most from a business perspective?

Well, both have their pros and cons. Let’s start out by taking a look at them before we move on to discussing which solution is best for your business.

VPN Pros & Cons

VPNs can hide your IP address, making it possible to get around geo-restrictions, government censorship, and prevent advertisers and competition from tracking your digital footprints or business strategies.

A VPN also encrypts online traffic, making sure nobody can monitor it or take advantage of unsecured WiFi to intercept it. This ensures the safety of sensitive information like login credentials, bank account details, credit card numbers, and company data.

Despite those nice benefits, VPNs have one annoying drawback – the speed.

Basically, you can experience lag, long load times, and random buffering when you use a VPN because the service’s encryption can really take its toll on your connection speeds.

Besides that, there are other factors that can lower your speeds:

  • How far you are from the VPN server
  • How fast your original ISP speeds are
  • Whether or not your computers’ CPUs are strong enough to handle the encryption/decryption process
  • How well the VPN provider optimized their servers for speed
  • Potential conflicts with your network’s firewall

data center interior dimly lit

When Should Your Business Use a VPN?

Usually, when you want to offer your employees really secure remote access to your work network and files.

That way, you won’t have to worry about any hackers compromising the unsecured WiFi at the coffee shop where your employees take their lunch break and can monitor their communications with your company servers.

Also, your employees can start accessing work files remotely from home without you having to be concerned about how secure their personal WiFi network is.

So When Should You Use a Proxy Instead of a VPN?

There are a couple of situations when using a proxy service for work is better than a VPN, such as when you need to:

backend computer hardware such as that in a data center

Verify Ads

To get good results with your ad campaigns, you need to make sure your affiliate links are in order, your ads and links don’t contain any trace of malware, and that your ads show up correctly on publisher websites.

With a proxy that offers real user IP addresses, you will actually appear as a customer, making it simple to see if your ads and links are in compliance with regulations.

What’s more, with the right proxy you can even use multiple IP types including residential, mobile, and data center IP addresses. This provides the ability to switch between them for more accurate ad campaign testing.

A proxy can even strip ads from a website, further improving loading times and saving you the effort of having to click through them or use resource-intensive ad blockers.

Test Websites

To offer a great user experience, you don’t just need to make sure your website is responsive, has error-free web applications, lacks code errors, and runs ads correctly.

You also need to be sure that the content the users see displays correctly according to their geo-location. Otherwise, they can end up seeing the wrong ads and third-party data, ruining their experience and your marketing campaigns.

A large network of proxies makes it very easy to “role-play” as customers from different geographical areas. Also, proxies with different proxy IP types (residential, mobile, data center) help you tweak your content and ads to ensure maximum efficiency.

Combine that with proper automation, and your testing sessions will be even more enlightening.

Author bio:
This guest blog post was provided by ProPrivacy.com.
If you are interested in learning more about VPN’s, Proxies and Online Security they have tones of useful guides that can show you how to easily protect your internet privacy and secure your online data.

Richard Ernszt | ProPrivacy.com