5 Key Market Insights Learned From The Barcelona E-Commerce Summit 2019

Bright Data’s VP of Sales attended the Barcelona E-Commerce Summit and these are his insights
5 insights on data collection from Barcelona ecommerce summit 2019
Tamir Roter
Tamir Roter | VP EMEA & APAC

Late May I participated in the Barcelona E-Commerce Summit. It was a great event with hundreds of companies attending from across the continent. They shared challenges and achievements. I was able to learn a lot about the future of this rapidly evolving domain.
Here are the 5 key market insights learned:

  1. Europe B2C E-Commerce is expected to reach €623 Billion this year. 67% of it currently comes from Western Europe.
  2. Most retailers are lagging in benchmarking their site’s search-results-ranking for generic product keywords but are relying more on brand marketing traffic. A lot of the companies I met are in the very early stages of improving the monitoring and optimization of searches and an increase in generic keywords traffic could be very successful.
  3. Collecting pricing data and competitive intelligence is a growing trend. However, most organizations do it manually or rely on an outsourced service. This means little control over the accuracy and timeliness of the data collected. How pricing data is collected may impact the outcome! Prices often depend on your location, your IP-type, and your device. Very few organizations have automated, real-time, price aggregation that feeds into (near)-real-time pricing on the site. Those that do, reported clear improvements in revenues.
  4. In many European countries, monitoring prices on Amazon is a priority and many retailers are still trying to figure out the best way to operate within Amazon. Most retailers are engaged in manual or semi-manual data collection but have not made this their priority.
  5. When it comes to using social media for marketing, the US is much further ahead of Europe. Surprisingly, smaller sites often do better than their larger counterparts.

With the importance of data collection for pricing intelligence and SEO, it is no wonder the major e-commerce players are already working with Bright Data, the world’s largest and most reliable proxy services. Bright Data’s advanced automation software makes managing more than 72 million residential IPs easy and offers E-Commerce retailers REAL transparency to any web data. Whether companies take part in competitive intelligence, SEO monitoring or social media campaigns – accessing any website as a consumer, without being blocked or misled is a must.

Bright Data offers real web-transparency. Contact Bright Data today and finally see a truthful web reality.

Tamir Roter
Tamir Roter | VP EMEA & APAC

Tamir is a software business executive with a track record of successfully driving international corporate growth and profitability with large enterprises as well as start-ups. Over the course of 20+ years, he has been building and managing sales, marketing and regional teams. Tamir currently works as a VP at Bright Data, the leading global web data collection network.